24/7 Adds Mobile Search Ad Management

24/7 Real Media has added mobile search ad management to its Decide DNA Platform. With the latest version of the platform, marketers can now manage mobile search campaigns in the same interface as Web-based paid search, search engine optimization (SEO), and feed management.

As Enid Burns notes in her ClickZ News story, this upgrade comes one week after the digital marketing firm implemented mobile within its Open AdStream platform for managing display ads.