Interpublic Group Acquires Reprise Media

Search marketing agency Reprise Media was acquired by the Interpublic Group, and rolled into its large stable of advertising and marketing services agencies. Reprise had been one of a handful of large, independent search marketing agencies that had not been picked up by a larger agency.

Reprise will remain independent and serve as a resource to the various IPG agencies, helping when their resources don't allow, joining pitches for new clients, and otherwise contributing to IPG's search marketing needs. Reprise will live in a newly formed "Futures Marketing Group," which houses IPG's Emerging Media Lab, and will also manage IPG's investments in sites like Facebook and Spot Runner.

Matthew Nelson has more details at ClickZ News.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.