Google Audio, Clear Channel Ink Deal

Getting buried under the DoubleClick deal, Google and Clear Channel Communications Inc. also announced a long-term agreement Sunday to place advertising for its online customers on more than 675 Clear Channel radio stations. The financial terms of the deal are not available at this time.

''This radio partnership with Clear Channel is a pretty big statement that Google is in the radio industry to stay and have a big impact,'' said Drew Hilles, Google Audio's national sales director.

Google Audio advertisers will have the ability to access Clear Channel's national distribution system within a simple interface, which would offer access to 1,600 stations though the Audio Ads service. Targeting options will include location and specific time slots, as well as provide feedback on the campaigns.

About the author

Elisabeth Osmeloski has been in the search engine marketing industry since 1999, with agency experience as an SEO consultant and web copywriter for a variety of clients, ranging from small businesses to large corporations, as well as working in-house for a travel search industry startup. Elisabeth is also a regular speaker and a moderator at the Search Engine Strategies conferences.

Elisabeth recently launched a new blog and consulting agency, Adventures in Search, specializing in editorial services including content strategy, SEO copywriting, community development and management, social media marketing, online PR and customized link building. Elisabeth's areas of expertise include adventure travel services, destination and tourism marketing, outdoor recreation and action sports, as well as luxury- and lifestyle-focused brands.

She holds a B.A. in Marketing from the Isenberg School of Management at the University of Massachusetts-Amherst. She also spent several years as the Skiing Editor for About.com, and still enjoys writing as an active travel journalist whenever possible. In addition to freelance travel writing assignments, Elisabeth has also created Downhill Divas, a social network for women interested in skiing, snowboarding, freeride mountain biking and living a healthy, active lifestyle.