PR.com has announced several upgrades and enhancements to its press release distribution service. This includes distribution to Yahoo News, social bookmarking, enhanced distribution via industry regional distribution channels, file attachments, and a PDF version of the press release.
While other press release distribution services offer similar features, the pricing for PR.com ranges from free to $199 a year for its high visibility option and $499 a year for its maximum visibility option.
Here are some of the enhancements and upgrades now available at PR.com:
? Yahoo News
PR.com already distributed press releases to Google News, Topix.com, and other smaller news search engines. Now, it has added Yahoo News, the #1 visited news site, for those selecting the enhanced visibility level for their release.
? Social Bookmarking
PR.com now provides the ability for people to add a press release to social bookmarking sites, such as Digg and Del.icio.us. While the Digg community rarely promotes press releases and tends to bury them, most of the other press release distribution services offer this feature. So, PR.com has jumped on the bandwagon.
? Industry Distribution Channels and Regional Distribution Channels
By default, each press release is distributed globally. However, for those seeking industry focused news, each press release may now be additionally distributed to “Industry Distribution Channels” selected for the release. And, for those seeking relevant local news, each press release may now be additionally distributed to “Regional Distribution Channels” selected for the release. Of course, if you really want to reach targeted online media, there's no substitute for pitching them personally by email or phone. No online press release distribution newswire can replace the art of the schmooze.
? File Attachments
You can now attach .gif, .jpg, .pdf, audio or video files, or Word documents to a press release. Again, other press release distribution services offer this feature -- but, generally, at higher prices.
? PDF Version of the Press Release
A PDF version of the press release is automatically generated and made available for use for readers to download. While this creates duplicate content for the regular search engines, some people who want to forward an press release to others like this option.