Today's Featured Expert Columns

In case any of you missed it, we recently launched a new series of daily columns, with expert writers covering several topics in search marketing. You can sign up to receive the latest SEW Experts headlines via XML/RSS feeds, or subscribe to each column individually to receive email newsletters. We will send these as each column publishes, beginning May 1.

Today's featured columns are:

Organic Search by Mark Jackson of Vizion Interactive
Compliance Continued: Creating Internal Links for Organic Success
Considering internal link structure and keyword rich anchor text makes your Web site more accessible to users and search engines, and lead to strong rankings naturally.

Little Biz by Carrie Hill of Blizzard Internet Marketing
Branding Isn't Just for Big Businesses
Search advertising can be intimidating to small businesses, but buying your company name in PPC ad programs can be both affordable and profitable.

About the author

Elisabeth Osmeloski has been in the search engine marketing industry since 1999, with agency experience as an SEO consultant and web copywriter for a variety of clients, ranging from small businesses to large corporations, as well as working in-house for a travel search industry startup. Elisabeth is also a regular speaker and a moderator at the Search Engine Strategies conferences.

Elisabeth recently launched a new blog and consulting agency, Adventures in Search, specializing in editorial services including content strategy, SEO copywriting, community development and management, social media marketing, online PR and customized link building. Elisabeth's areas of expertise include adventure travel services, destination and tourism marketing, outdoor recreation and action sports, as well as luxury- and lifestyle-focused brands.

She holds a B.A. in Marketing from the Isenberg School of Management at the University of Massachusetts-Amherst. She also spent several years as the Skiing Editor for About.com, and still enjoys writing as an active travel journalist whenever possible. In addition to freelance travel writing assignments, Elisabeth has also created Downhill Divas, a social network for women interested in skiing, snowboarding, freeride mountain biking and living a healthy, active lifestyle.