Will Filtering Solve YouTube Copyright Problems?

Eric Schmidt in an interview with John Seigenthaler, a former reporter with NBC's Nightly News, at National Association of Broadcasters conference noted that Google is close implementing a filtering service that would prevent copyright content from being uploaded to YouTube. According to Schmidt, the new system called Claim Your Content, will automatically flag copyright material so that it can be removed. The system was supposed to have launched last year. Google is surely feeling a certain urgency in getting effective filtering in place given the $1 billion lawsuit against filed by Viacom against Google last month that accused Google of wholesale intentional copyright infringement. It remains to be seen if this new system does in fact weed out copyright materials.

About the author

Amanda Watlington is the owner of Searching for Profit, a search marketing consultancy focusing on the interaction of the consumer with businesses using search engines, RSS, blogs, podcasting or other new media to deliver their message. She is a frequent speaker at Search Engine Strategies, WebmasterWorld and other industry conferences. She's the author of three books and has written feature articles for over thirty magazines and journals. She has twenty years of experience as a communications, sales and business strategy consultant, and over ten years as a search marketer.