The Algorithm Constantly Finds Jesus

No I have not been born again. Apparently the Ask crew knows something the rest of us don't.

They are running that statement on billboards across the country. Another is "The Algorithm Killed Jeeves" - and I thought he was safely encased in carbonite - I was at the event where it happened. Guess the old butler's heart could not hold up to the process.

This is either going to be the best viral marketing effort for a search engine since GMail or Barry Diller is going to have a lot of problems.

The ads have only been running for a few weeks. I noticed "The Algorithm Constantly Finds Jesus" billboard as I was driving into Manhattan from Brooklyn today. The "killed Jeeves" one I was told is at 23rd and 10th in the city.

I also found a blogger that caught it on the west coast.

The campaign comes from Crispin Porter + Bogusky - of the truth commercials (the effective and shocking youth antismoking ads) - and seem to be pushing the envelope.

The funny part of this is when you look at the recent advertising Ask has done. Remember those monkeys on the TV commercials - where Ask was laying claim to making you more human?

Was this new campaign a response to the backlash about their support of evolution? And are we now to think that Ask is a Christian search engine?

The problem with pushing the envelope is the fringes always take things the wrong way. I expect tthis one to blow up very soon.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.