Yahoo Profits Up, Search Percentage Down

March was a bad month for Yahoo though their stock price is not being effected by it. They were the only one of the top tiered engines whose search usage percentage dropped last month, according to comScore reports.

Google picked up 0.2%, as did Ask, while Microsoft picked up 0.4%. Time Warner (AOL) grabbed 0.1% more than the previous month. Yahoo dropped 0.6%.

Interestingly Yahoo just released their financials for Q1 2007 and they actually increased revenues by 7% compared to the same quarter last year.

The interesting part of this is that virtually all of the increase in profits came from International revenues. There was a 22% increase from the same quarter last year. Great job Yahoo International.

The fact international was responsible for the increased profits also reflects the importance that people should be placing on international traffic.

Another coincidental fact - Yahoo revenues for the quarter were a little more than what Google paid for YouTube.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.