Yahoo and PayPal Join To Challenge Google Checkout

As part of their earnings call today, Yahoo announced a new partnership with EBay. Joining with PayPal, Yahoo will offer an express check system that can be seen as a solid challenge to the Google alternative.

The press release stated:

As an extension of the strategic relationship between Yahoo! and eBay, the two companies are partnering to improve the online shopping experience for consumers. Beginning today, April 17, Yahoo! Sponsored Search results will feature a blue shopping cart icon linking to merchants that accept PayPal Express Checkout as a method of payment. The program enables a streamlined purchase process for the more than 100 million PayPal customers on the Internet, and helps extends the value of Yahoo!'s new search marketing platform (Project Panama).


This is great news for online shoppers and for merchants. Both want the online shopping and buying process to go smoothly and quickly, and connecting Yahoo! Search with PayPal Express accomplishes that," said Rich Riley, Sr. Vice President, Online Channel & Small Business Services, Yahoo! Inc. "Yahoo!'s new search marketing platform delivers consumers more relevant search results, and now, with the shopping cart icon, a clear and simple path to making purchases."

Yahoo! and PayPal are launching this new program with a series of special offers for merchants, including:
· PayPal Express Checkout merchants will receive nine months of free processing from PayPal
1 Yahoo! Merchant Solutions customers using PayPal Express will receive six months of free processing
2 a $100 credit toward ad campaigns using Yahoo! Search Marketing

In addition, participating merchants' search listings on Yahoo! will be enhanced with the shopping cart icon, pointing consumers to a bright orange button on the merchants' checkout page, which links the consumer to the clear, simplified path to complete purchases using PayPal Express.

For more information. visit:

"Offering the PayPal's shopping cart icon in Yahoo's sponsored search listings is one example of how Yahoo!'s new advertising system was designed to launch new features on an ongoing basis," said Riley.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.