Google Adds Link Tools, Renames Froogle

Google made separate announcements today upgrading its recently released anchor text reporting tools, and renaming Froogle to Google Product Search.

The new anchor text tools feature the return of the report on most common individual words in anchor text, an expansion of the number of phrases to 200 and of common words in anchor text to 100. It's also made the feature available to more webmasters.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.