Google Buys Web Conferencing Software

Google tried something different the other day. Instead of buying the company - Google bought the software the company makes. They purchased Marratech's web conferencing software - used by Microsoft among others.

"Privately held and based in Sweden, Marratech develops downloadable conferencing software for Microsoft and Apple platforms, including chat, document-sharing, and online videoconferencing", according to the Motley Fool.

The Google blog distinguishes the fact that Google did not buy the company this time.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.