After a Few Financial Hoops, Blinkx Plans to Go Public

After navigating a series of financial hoops with enterprise search player Autonomy, privately held video search engine Blinkx will wind up as a public company on the London Stock Exchange.

The relationship between the two has always been murky at best. Blinkx, which is led by former Autonomy CTO Suranga Chandratillake, licenses unnamed portions of Autonomy's search technology. Apparently, those license agreements will now allow Autonomy to acquire Blinkx, which it will then spin off into its own public company, along with some R&D related to Autonomy's IDOL technology.

Autonomy's technology should also help Blinkx develop its own ad program, something it has planned for years, but delivered on only through partners like Miva and Eyeblaster.

The Financial Times story doesn't make things any clearer, though an Autonomy press release is a bit better, and Danny Sullivan has further sorted through some of the complexities.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.