Google Builds AdWords Storefront for Intel Resellers

Beginning next week, Intel's channel partners will be able to plan and buy AdWords campaigns via a custom storefront created by Intel and Google. The "online marketing storefront" lets licensed resellers, which are often small businesses, buy AdWords ads by filling out a simple form, which Intel and Google will use to " facilitate the production and execution" of the ad-buying process.

While many of these partners are already buying AdWords ads directly from Google, this program will facilitate the coordination of ads with Intel and other partners, an Intel exec told

The storefront also includes tools for offline marketing by channel partners, allowing them to place print ads, order merchandise and services, and customize collateral with their company information or logo.

Google has been working with Intel over the past year to create a suite of tools and services for Intel's existing and new small- to mid-size channel partners, according to John Topping, Google's director of the tech/B2B vertical. These tools are designed to provide an intuitive interface to help create and manage brand-compliant AdWords campaigns efficiently, with pre-approved ad templates, he said. Channel partners also get customized AdWords education, training and support.

"In essence, this is Google's first collaboration to help quickly and easily integrate AdWords into distributed marketing programs like Intel Inside," Topping said.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.