Google Adding Print Purchasing to AdWords Interface

To improve their sales numbers for print media, Google is adding a Print Tab to AdWords accounts. Scheduled for an extended beta beginning Monday April 30th (the first 100 potential advertisers had access late last year), the intent is to provide access and possibly spark more interest in this product that has been slow catching on.

Google Print Ads is a new way to buy newspaper advertising, bringing innovation to the entire process: planning, buying, billing, reporting, and pricing. You use an AdWords-style interface to find newspapers. Then you extend bids to newspapers for the insertions you want. About 75 top U.S. daily newspapers are in the system now, including papers like the New York Times, Chicago Tribune, and LA Times. In the next month Google will more than double the number of papers offered. You can specify insertion date, section, and ad size.

"The ads are just like traditional newspaper ads, but much easier to buy," Google explains.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.