Neo@Ogilvy Partners with SEMDirector

Neo@Ogilvy, a digital media agency under the Ogilvy umbrella, will begin providing its clients with search marketing automation technology from SEMDirector. The technology, which we profiled last week, helps large advertisers manage and measure integrated search marketing campaigns.

Neo@Ogilvy recently boosted its search marketing know-how with the March acquisition of Global Strategies International (GSI), led by Bill Hunt.