Neo@Ogilvy Partners with SEMDirector

Neo@Ogilvy, a digital media agency under the Ogilvy umbrella, will begin providing its clients with search marketing automation technology from SEMDirector. The technology, which we profiled last week, helps large advertisers manage and measure integrated search marketing campaigns.

Neo@Ogilvy recently boosted its search marketing know-how with the March acquisition of Global Strategies International (GSI), led by Bill Hunt.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.