A Great Google Custom Search Example

An innovative use of Google Custom Search - - launched last week before the NFL Draft. The site plans to be "the search engine of choice for football scouts, GMs, journalists, and gridiron fanatics"

The company, Rokland LLC, has compiled their "own database of football related sites which are given preference vs. other sites, so that your results contain the most relevant web pages. At a regular search engine, if you search for the term "scouting", the first few pages of results will primarily contain URLs about boy scouts. What makes different is that we already know you are here looking for football related information. Hence, if you do a search for "scouting" on our web site, the first few pages of results will primarily contain URLs about football scouting" the site explains.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.