Quintura For Kids: Another Search Engine For Kids

There have been a number of attempts to create a specialised search engine for kids. Yahoo did it - once Yahooligans now Yahoo Kids beta. Ask nearly changed to a kids site completely - or so the rumors go....

A new entry to the field is Quintura for Kids.

The space is a tough one and I think possibly one that has overreached itself. My 14-year-old uses Google... she would be insulted if she were told to use the kids' search engine.

Kids search engines should be for 3-10 year olds. After that they expect to be treated like young adults and the allure of cartoon drawings and puzzles just doesn't cut it anymore.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.