YouTube to Pay Top Users

Google's YouTube will begin paying top users for the video content they submit under a new revenue sharing partner program that will let the creators share in AdSense revenue generated by their videos.

“A select group of content creators will get promotion on the YouTube platform, and we will help them monetize their content,” Jamie Byrne, VP of marketing at YouTube, told Om Malik on Thursday. “This will help erase the stigma around the user-created content, and, to be honest, these guys are media entities in their own right.”

In a post on the YouTube Blog, the company said it is extending its partner program, previously only available to big media companies like CBS, Sony BMG and UMG and the NBA, to include "thousands of mid-sized to large content creators who range from video game companies to universities to production houses."

"Up until now there's been a distinction between the content you create and the content created by YouTube's professional content partners. We want to start changing some of the perception here. Which is why we're adding several of the most popular and prolific original content creators from the YouTube community to our partnership program."

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.