More Search Marketers Weigh in on Paid Links

The debate over whether paid links should count in Google's ranking algorithm has been going strong, sparked most recently by Google's spam-buster Matt Cutts. It's been picked up in most search marketing forums, including SEW's.

Last night, Li Evans posted the collected opinions of 10 search marketers: Andy Beal, Christine Churchill, Anne Kennedy, Debra Mastaler, Greg Meyers, Lee Odden, Chris Sherman, Bill Slawski, Shari Thurow, and Frank Watson. Li asked for opinions on buying links for clients, and on sites that sell links but don't indicate they're paid links. It's an interesting look at the issue from varying perspectives.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.