Social Media Marketing Do's and Don'ts

At Search Engine Strategies in New York last month, some top social media marketers shared the tricks of their trade. In today's SearchDay, Social Media Marketing Do's and Don'ts, Eric Enge offers the compiled wisdom of Rand Fishkin, Neil Patel, and Andy Hagans, from the Search Marketing Optimization session.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.