Google Audio Ads See Broad Release

Google is in the process of making Audio Ads available to U.S. AdWords advertisers. The platform, which auctions off remnant inventory on radio stations, has been in beta since December, and was expanded in March.

Barry Schwartz has several screenshots of the interface at Search Engine Roundtable.

Audio Ads competitor Bid4Spots currently serves the U.S. radio market, and announced plans to expand its radio ad auction to the U.K. last week.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.