An actual court date has been set in the Google versus American Blind and Wallpaper Factory, Inc. court case. The suit against Google's adwords will be heard on November 9, 2007.
"In an April 18, 2007 decision denying Google's motion to dismiss the case, the court wrote that '''the evidence suggests that Google used [ABWF's] mark with the intent to maximize its own profit ... [and] ABWF has produced sufficient evidence of likelihood of [consumer] confusion [to allow the case to be decided by a jury],''' it was reported.
Google's allowance of advertisers to use other's trademark terms as keywords has been contentious for quite some time. Even though the trademarked term cannot appear in the ad copy, it does allow the branded terms to be used.
The trial will be held in the United States District Court for the Northern District of California in San Jose. So the home court advantage goes to Google.