Why Wiki?

Wikipedia is not a search engine, and links from Wikipedia no longer count towards increasing your link equity – so why should SEOs care about Wikipedia? At the Search Engine Strategies conference in New York last month, a panel of experts shared their reasons why Wikipedia is still relevant to search marketers. We share them with you in today's SearchDay, Should SEOs Care About Wikipedia?

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.