SEW Experts: Convincing the Executive Team to Invest in SEO

In today's Big Biz column, "Convincing the Executive Team to Invest in SEO," Aaron Shear shares tips on how to get the executive management team to buy into the idea of search marketing. There are still many executives at large companies that think SEO is black magic. The key to convincing them otherwise is to start small, prove the value of search marketing, and build up allies in your organization.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.