Top Three SEO Mistakes

In the process of creating a presentation for catalog retailers at a DMA conference, SiteLogic's Matt Bailey has distilled the essence of SEO into three common things that businesses do wrong.

Here are his Top Three SEO Mistakes:


  1. Branding comes before marketing tactics – On-page optimization is often at odds with brand decisions.

  2. Call things what they are – Customers don't always search for branded terms; they use their own words to describe your product.

  3. The basis of optimization is the customer experience – Optimizing pages for users will help you rank well in search engines.

Matt has posted his 48-page slide deck from the presentation, which is filled with more SEO basics like these.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.