In the process of creating a presentation for catalog retailers at a DMA conference, SiteLogic's Matt Bailey has distilled the essence of SEO into three common things that businesses do wrong.
Here are his Top Three SEO Mistakes:
- Branding comes before marketing tactics – On-page optimization is often at odds with brand decisions.
- Call things what they are – Customers don't always search for branded terms; they use their own words to describe your product.
- The basis of optimization is the customer experience – Optimizing pages for users will help you rank well in search engines.
Matt has posted his 48-page slide deck from the presentation, which is filled with more SEO basics like these.