Marchex Teams with Fox for Latin Web Sites

The potential of the Latin market is obviously not lost on the Marchex team, as they have partnered with Fox's Latin American Channels division to jointly develop a set of Spanish-language Web sites owned by Marchex.

Sites include the Spanish-language equivalent dot-com domains for “Cook,” "Photos," "Sports," "Movies" and more than 100 other domains that Marchex recently acquired for $10 million. As it does with its English-language network of direct navigation domains, Marchex will monetize those sites with display ads and pay-per-click text ads.

“It is a key step in our ongoing strategy of acquiring Web sites and developing them into high quality destinations which, over time, will continue to build our base of global and local traffic,” Peter Christothoulou, Marchex's chief strategy officer, said in a statement.

The Marchex company includes search engine Enhance and GoClick, as well as vertical content advertising source Industry Brains. This should provide some increased interest in the Latin market.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.