Universal Search and SEM

Last week, Google announced a major change in the way it delivers search results, moving from "siloed" searches for blogs, videos, news and other categories to a "universal search" model, incorporating all of those categories in a single page, ranked against each other for relevance.

That move is bound to bring changes for both searchers and search marketers. We explore some of the possibilities in today's SearchDay, What Does Universal Search Mean for SEM?

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.