SEW Experts: Digging Deeper Into Google Analytics

In today's By the Numbers column, "Digging Deeper Into the Latest Release of Google Analytics," Eric Enge explores the subtle differences in the latest version of Google's metrics tool. Among other enhancements, Enge notes that the new interface does a much better job of presenting the most common numbers people look for up front.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.