"Microsoft Does Not Need Yahoo Anymore" MSN Strategist Claims
With the purchase of aQuantive and its other advertising assets, Microsoft nolonger needs to buy Yahoo to conquer the online advertising world, Microsoft Chief Advertising Strategist Yusuf Mehdi stated, according to 247WallSt.com.
“The whole thing rings a bit hollow. Numbers from Hitwise show that Microsoft’s US search share dropped from 12.6% in April 06 to 8.5% last month. Google’s share of market rose sharply to 65.3%,” wrote Douglas A. McIntyre, at the 247wallst.com site.
“While search is not everything when it comes to building a successful online advertising business, it is something. Or, perhaps a lot of something. Microsoft may hope its new aQuantive’s ad serving platform and MSN and Microsoft Live can dig that company’s online business out of its hole,” McIntyre stated.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now