With the purchase of aQuantive and its other advertising assets, Microsoft nolonger needs to buy Yahoo to conquer the online advertising world, Microsoft Chief Advertising Strategist Yusuf Mehdi stated, according to 247WallSt.com.
"The whole thing rings a bit hollow. Numbers from Hitwise show that Microsoft's US search share dropped from 12.6% in April 06 to 8.5% last month. Google's share of market rose sharply to 65.3%," wrote Douglas A. McIntyre, at the 247wallst.com site.
"While search is not everything when it comes to building a successful online advertising business, it is something. Or, perhaps a lot of something. Microsoft may hope its new aQuantive's ad serving platform and MSN and Microsoft Live can dig that company's online business out of its hole," McIntyre stated.