Google Invests In Sergey's Wife's Company

Guess Google likes to keep the money in the family. Sergey Brin's new wife, Anne Wojcicki, cofounded the bitech start-up that just received $3.9 million in funding from the search giant, according to EcommerceTimes.

"Formerly a biotech investor herself, Wojcicki cofounded 23andMe last year with biopharmaceutical industry veteran Linda Avey. The startup, located near Google's Mountain View, Calif., headquarters, is trying to "allow individuals to gain deeper insights into their ancestry, genealogy and inherited traits," Wojcicki said, according to ECommerceTimes.

23andMe plans to officially launch by the end of the year. The company name refers to the 23 pairs of chromosomes in humans.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.