Web Is 'Force for Democracy': Schmidt

Goolge CEO Eric Schmidt said, at a conference yesterday in South Korea, that the web is a force for democracy.

"Politicians will be forced to be more transparent," PC World reported Schmidt said.

"Internet tools like search ultimately help make the world a better place, allowing more people to access information that affects their lives and make smarter choices when voting for officials. "More people looking at an idea results in a better outcome," Schmidt said, calling the Internet a "powerful force for democracy."

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While Schmidt preaches the value of greater information access for democracy, Google hasn't always been so free with information about itself. Relative to many of its competitors, the company has earned a reputation for carefully managing the release of information about its activities and executives, even as it compiles reams of personal information about its users."


PC World

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.