360i in Management Buyout

Innovation Interactive, which houses search and interactive shop 360i and search tools provider SearchIgnite, has gone solo, via a management-led buyout from Japanese parent company Livedoor, according to Mediapost.

Innovation Interactive's management team and employees were joined by private equity firm ABS Capital Partners to take back control of the company, which was acquired by Livedoor in November 2005.

The move bucks the recent trend of consolidation in the industry, with Avenue A | Razorfish, Performics, Reprise Media and others being acquired recently.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.