Salesforce, Google Confirm Partnership

The rumored partnership between Google and hosted applications provider Salesforce.com have been confirmed, but at this point is little more than a way for Google to sell more AdWords ads to Salesforce.com users.

According to a ClickZ story, Salesforce.com will become the first on-demand reseller of Google's AdWords platform under a strategic alliance to help both companies win small- to mid-size ad accounts. It's similar to the first agreement Google struck with Intuit for AdWords integration with QuickBooks.

The rumors of a tighter integration between salesforce.com and Google's on-demand applications will have to wait for another day.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.