The Other Search Engine? is positioning itself as "the other search engine," making a play to get users to think about Ask in addition to Google when they think of search. While part of that plan is being carried out in its multi-million ad campaigns, the important part of the plan comes in the form of innovation in its search results. today launched Ask3D, a new interface and re-engineered product, with new features that are meant to align more closely with the way people actually search. Ask3D offers a three-paneled SERP, with query refinements, Web search results, and vertical search results.

Eric Enge gives some great examples in his blog post, Ask Launches Ask3D. I've also gone through the changes in detail in today's SearchDay. For more perspectives, check out the Techmeme coverage.

Many of us were wondering last week What Should Do. Think this is the right answer? Will it be enough? Share your thoughts in the SEW forums.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.