Chinese Engine Baidu Enters European Market

Baidu, China's leading search engine, is spreading out into Europe according to IDG News..

The successful challenger to Google - okay just in China - may find this market a little more difficult to conquer. Meanwhile domain squatters like Baidu-europe.eu are already riding in on the Baidu cache.

"Baidu CFO Shawn Wang is expected to outline the group's expansion plans in London later this month, when the company attends its first Nasdaq investor day since listing on the exchange in 2005" the UK Telegraph web site stated.

UPDATE: Baidu.com on Friday told Infoworld that it is not planning to expand into Europe, and that those rumors are groundless.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.