AOL's New Video Search Tools for Developers

With the acquisition of Truveo last year, AOL signaled clear intent to extend its capabilities in video search. For developers, the good news is that AOL has recently followed a successful industry trend by “giving away the good stuff” to build a following. One look at the Video Search Developer Center shows why so many developers have employed their tools. For example, AOL now provides XML, Ajax and Flash APIs which allow developers to add video search functionality to their web sites.

For video producers, AOL can support distribution via upload or by submitting feeds for videos already on the web for those with a free AOL Video Search Director Account. As a bonus, those with a Director Account also get status monitoring, error reporting and feed statistics.

Look for more advances from AOL in the video search space.

About the author

Amanda Watlington is the owner of Searching for Profit, a search marketing consultancy focusing on the interaction of the consumer with businesses using search engines, RSS, blogs, podcasting or other new media to deliver their message. She is a frequent speaker at Search Engine Strategies, WebmasterWorld and other industry conferences. She's the author of three books and has written feature articles for over thirty magazines and journals. She has twenty years of experience as a communications, sales and business strategy consultant, and over ten years as a search marketer.