Universal Search Boosting Map, Video Traffic

Hitwise's Bill Tancer has published an analysis of traffic data on Google's various properties, comparing them before and after the Universal Search launch on May 16.

The big winner is Google Maps, whose visits rose 20.34 percent from May 12 to June 2. Google's video properties benefited as well, with YouTube visits up 8.26 percent and Google Video up 1.41 percent. Image Search and Google News lost traffic, dipping 7.22 percent and 7.84 percent respectively.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.