Google Quality Scoring: Changes And Insights

Okay the Quality Score discussions have been busy lately. While we would all like to have a light turned on inside the 'black box' there has been some insight given recently if you have been watching carefully.

Yesterday, Barry Schwartz posted about Google's announcement of more small changes to the algorithm. He noted that while Google claimed not many advertisers would be impacted by the changes, the members at both DigitalPoint and WebMasterWorld seem to differ on that point.

We all love finding our accounts littered with inactivated terms without ant prior notice.

Peter Hershberg posted an interesting piece of informatioin inside his take on QS. In an email back from Google about the impact of recent QS changes he was told this nugget:


keywords are not dynamically inserted into your ad text because their corresponding Quality Scores aren't high enough to qualify for keyword insertion.

Not only does it add information about the QS but answers a question people have been asking about problems with keyword inserts.

Here are a few more articles worth a read on this topic.

Amy Konefal
Susan Esparza
Geordie Carswell
Greg Meyers

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.