SEW Experts: Five Tips for Hiring a Paid Search Agency

In today's Search Ads column, "Five Tips for Hiring a Paid Search Agency," Tony Wright gives his list of the five most important questions to ask vendors when looking for someone to manage your PPC campaigns.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.