Yahoo! Distributing Overture Settlemtent Funds

I received 5 emails from Yahoo today. Upon opening them I found out I was over $11,000 richer. The largess came from claims I had made last year as part of the class action suit against Yahoo. The claim covered any errors in Overture's budgeting andbidding mechanisms from October 1, 2004 to June1, 2005.


The emails read:

We have received the claim form that you submitted to the Online
Merchant Systems v. Yahoo! Settlement Administrator. This email is to
inform you that based on your submission of a timely and valid claim
form which established you as an Authorized Claimant under the
Settlement, your account with Yahoo! Search Marketing was credited in
the amount of $xxxx.xx for your share of the settlement proceeds. As
set forth in the court approved Notice and Settlement Agreement, your
credit was calculated based on the amount of money you spent on
advertising placement from October 1, 2004 to June 1, 2005 compared to
the total amount of advertising spend of all the other Authorized
Claimants in each of the two sub-classes--budgeting and non-budgeting.

This credit has been posted to your account.

If you have questions, you can call the OMS v. Yahoo! Settlement
Administrator toll-free at 1-800-616-1481 between 9:00 am and 5:00 pm
Pacific Standard Time, Monday through Friday or email us at
omsbudgetingsettlement@rustconsulting.com.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.