Google Partners With Chinese Portal Sina

Despite recent cautionary articles Google has announced a partnership deal with Sina. The Chinese portal is a major player in China and helps Google push further into the market.

According to the release
, Google will provide Sina with a search box they will use on the portal.

Google will also have full access to Sina's China news, which though filtered by the government will still increase the Chinese content Google has.

"Through our strategic cooperation, online users as well as online advertisers stand to benefit from the leveraging of strong brands, traffic and technologies from the two companies," said Sina Chief Executive Charles Chao.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.