Google Defends Data-Retention Practices

In response to an E.U. Article 29 Working Party investigation, Google has changed its data retention policies again. Instead of the 18-24 months that it announced in March as the cut-off for keeping server logs, Google will now anonymize its search server logs after 18 months, according to a post on the Google Blog by Peter Fleischer, Google's global privacy counsel.

The Working Party raised concerns over the length of time Google kept server data, as well as the length of time it set its cookies to expire. It also questioned the need to keep data or use cookies at all. Fleischer defends Google's policies, while making concessions with the length of time server data is kept and promising to reconsider Google's expiration dates on its cookies.

Danny Sullivan has a complete run-down of the convoluted saga at Search Engine Land.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.