In-House SEO in Large Organizations

While many large organizations might be inclined to outsource their SEO, AOL's Melanie Mitchell says that could be a mistake. In today's SearchDay, Laying the Foundation for In-House SEO Success in Large Organizations, Mitchell sets out to debunk the arguments against having an in-house search engine optimization (SEO) team, especially in a large organization.

She talks about elements of a core SEO team, and ways to establish in-house SEO as a cross-functional effort. She also discusses setting targets for both the core team and individual business units engaged in elements of SEO.