SEW Experts: When the Honeymoon Ends, In-house

In today's In-House column, "When the Honeymoon Ends, In-house," Jessica Bowman explains how an in-house SEO startup has a life similar to marriage. There's the honeymoon phase, and then it ends. Listen up as Bowman tells you how to make the most of the benevolence while it lasts.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.