SEW Experts: Defining SEO Success

In today's au Natural column, "Defining SEO Success," Mark Jackson counts the ways of defining SEO success. There may be different strokes for different folks, but there's only one sure way to measure success from your organic search engine optimization campaigns.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.