SEW Experts: The Impact of User Registration on Generating Real Estate Leads

In today's By the Numbers column, "The Impact of User Registration on Generating Real Estate Leads," Eric Enge discusses changes to lead generation strategies in the real estate industry. He explains that while real estate sales are a large, highly fragmented market that evolved around control of data through the Multiple Listing Service, the Web has jarred this system with its premise that information should be freely available online.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.