Asks a Ninja for Ad Help has turned to Ask A Ninja for its latest online advertising effort, according to ClickZ. The live-read video campaign inserted into the popular video blog is the latest element of's ad campaign for its revamped Ask3D search engine.

In the spots, which appear at the end of the ninja's videos, the ninja urges viewers to use to find videos around made-up ninja words like "ningiants," "ninjuice," and "nonja":

"This episode was brought to you by," screeches the ninja as a search term appears below his face in the video frame. "Go to, type in this ninja word twice as fast as you physically can, and you'll either get a cool ninja video treat or a sword in your head. That's a pretty good deal. I'd take that risk, but I'm a ninja."

Certainly better than the billboards that bring up the Unabomber, or ads with scantily-clad "chicks with swords" that likely offended at least half the intended audience.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.