Advanced Dynamic Keyword Insertion
Dave Davis of redfly marketing has an interesting post that gets into great detail about how to make the most of dynamic keyword insertion in Google AdWords.
The article starts with the basics, but pretty quickly gets into a much higher level of detail. One of the more intriguing parts of this article is the various forms of manipulating capitalization:
Dynamic keyword insertion is a great concept, but challenging to do well. Precise control over the capitalization, and understanding how to make this work to your advantage can be a big key to success.
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