Getting Ranked on News Search Engines Is Getting More Difficult

There was a time when simply optimizing your press release with the right keywords and links got you top ranking on news search engines. As more public relations pros caught on and learned some elements of SEO, and as more SEOs learned to promote press releases, the SERPs got a bit more crowded at the top. Now, the offline media companies are getting involved, so TV, radio and newspapers are competing for the top spots in news search as well.

What this means for SEOs doing PR work is that the free ride is over.

In The Crowded World of Press Release SEO, Greg Jarboe reports from the Public Relations Society of America's T3 PR Conference with the details.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.