There was a time when simply optimizing your press release with the right keywords and links got you top ranking on news search engines. As more public relations pros caught on and learned some elements of SEO, and as more SEOs learned to promote press releases, the SERPs got a bit more crowded at the top. Now, the offline media companies are getting involved, so TV, radio and newspapers are competing for the top spots in news search as well.
What this means for SEOs doing PR work is that the free ride is over.
In The Crowded World of Press Release SEO, Greg Jarboe reports from the Public Relations Society of America's T3 PR Conference with the details.