SEW Experts: Can Google Analytics Be Evil?

In today's Search Ads column, "Can Google Analytics Be Evil?," Tony Wright is looking for feedback on Google Analytics. Like many search marketers, he has recommended that clients stay away from Google Analytics because of concerns about data privacy and some of the ways Google has used AdWords data in the past.

Is he right to be wary, or are the benefits of a free and easy to use analytics application worth any potential risks? Share your thoughts in the SEW Forums.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.